The advertisement I selected was a Sprint Commercial in 2015 titled “Some People Are Too Rich to Care”. The idea behind the commercial is to inform that their product is affordable to a large population of people, not just the upper class.
Denotative Examination: The commercial focuses on the wealth of a mom and daughter duo, capturing their excessive and unnecessary spending. They express this to the audience by their elaborate attire and quotes such as “…money doesn’t spend itself” and “we don’t need to save money…” Their lack of focus towards the situation reflects on how spending an enormous amount of money is normal to this family.
Connotative Examination: The Deathly Sin of avarice can be defined as “extreme greed for wealth or material gain” and can be clearly seen through this commercials because of the dependence on money seen by the speakers. Because of the bland background with everyone dressed in black or dark colors, the two females stand out in comparison. This gives the audience a better idea of what they should be focusing on. The goofy southern accents mock the idea of southern charm or money by providing a stereotype that creates a bias that they could be air-headed (kennings woo!).
Intended Audience: The commercial concludes by declaring, “for the rest of us”, meaning that the advertisement is more focused on the middle class, or those who need to manage their money more intently. By making the audience broad and relatable while still adding in some comedy, a larger population of people have the opportunity to enjoy it. The connotation of the product to the commercial is positive because of the light-heartedness.
Mackinley-
ReplyDeleteBe sure you do more with the little picture- look at and cite specific examples of format, structure, language, etc. It will strengthen your analysis and provide more depth/ examination of effect in your big picture
I think that this advertisement is very much a satire concerning material goods and bias about Southern women. This advertisement shows the difference between what a person on the wealthy end of the spectrum thinks about spending versus what an average person believes. I think that the background people are important because they represent a more common person and the two women are an extreme case. Great job!
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